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Gary Appleby Joins Alveo as Head of International Sales

Alveo today announces the appointment of Gary Appleby as Head of International Sales with immediate effect.

In this role, Gary will be responsible for Alveo’s EMEA and APAC sales teams, with the objectives of managing and growing the company’s existing clients’ use of its Alveo suite of services, and expanding its international client base in line with market and regulatory interest.

Reporting into CEO, Mark Hepsworth and based at Alveo’s London headquarters, Gary brings the experience of a 20 year career spanning both market data and technology solutions, combined with a strong network of senior level contacts within technology, buy and sell-side organisations.

He joins Alveo from Traiana, where he served as Head of Sales and Account Management for Europe, playing a key role in the company’s growth over his eight-year tenure. Previously, Gary held sales and leadership roles with industry leading organisations including Thomson Reuters, Bridge Information Systems and Dow Jones Telerate.

Commenting on his appointment, Gary says:

“I am thrilled to join Alveo at what is a very exciting time in the financial data management sector. The need for best-in-class risk and data management solutions has arguably never been greater as institutions look to address the complex requirements of complying with FRTB and MiFID II regulations. Alveo has a proven track record and an enviable client base, as well as a vision of where the market is going and a strong product roadmap supporting this direction.”

Commenting on Gary’s appointment, Mark Hepsworth, CEO, Alveo, comments:

“We are delighted Gary has joined our global leadership team. Gary brings strong sales leadership to Alveo at a time when we are expanding and rolling out new solutions to the marketplace. As well as helping us win new clients, Gary will also ensure that we continue to enhance the relationship management and account support that we provide to our existing clients.”